Trying to give extra life to your content? Pinning posts on Social Media seems to be a very useful feature but at the same time an experiment for a suitable move.
What are the best practices for pinning a post to the top of a Facebook page or a tweet to the top of a Twitter profile? How much extra engagement might you expect from a pinned update? What type of updates should you be pinning? Let's find our answers here.
To begin with, how does one actually pin something to Facebook and Twitter? Instructions below:
How to Pin on Facebook?
Visit your Facebook page.
Find a post you want to pin.
Click the down arrow in the upper, right-hand corner of the post.
From the drop-down menu, select “Pin to Top.”
Visit your Facebook page.
Find a post you want to pin.
Click the down arrow in the upper, right-hand corner of the post.
From the drop-down menu, select “Pin to Top.”
How to Pin a Tweet on Twitter?
Visit your Twitter profile page.
Find a tweet or post you want to pin.
Click the three-dot icon that appears at the bottom of the tweet, next to the favorites count.
From the drop-down menu, select “Pin to your profile page.”
Visit your Twitter profile page.
Find a tweet or post you want to pin.
Click the three-dot icon that appears at the bottom of the tweet, next to the favorites count.
From the drop-down menu, select “Pin to your profile page.”
With pinning posts you make sure you let your post stay at the top of your timeline and added you boost traffic for the pinned post.
Why should you use pinned posts?
Pinned posts allow you to draw attention to a certain piece of content but it’s also important to make it a highly-engaging post for anyone who visits your Facebook Page or Twitter profile. Use of particular post pin will help you gain more reach than the usual.
Pinned posts allow you to draw attention to a certain piece of content but it’s also important to make it a highly-engaging post for anyone who visits your Facebook Page or Twitter profile. Use of particular post pin will help you gain more reach than the usual.
What do I pin?
Anything you pin must be interesting or entertaining but at the same time relevant to the trending topics.
A pinned post can also have a video or an image, it can draw your target audience may compel your audience to follow your page.
What can a pinned post do?
Pinned post might not send a notification to your followers but on the whole it will keep your audience informed about the featured story when they land on your social networking site. Your pinned post is what determines your page clicks on social media. Pin the best.
What's the best to pin?
Pinning posts differ from several facebook pages and Twitter profiles. You got to pin your story based on your audience.
Several studies found that a pinned post can reach 25 per cent more than its normal capacity. It's always a good idea to experiment. Try your hand.
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