Hashtags are truly a game changer for any purpose on Social Media. From individual account users to marketing your brand, any post you publish needs to reach the right category. With a few tips here let's learn how to reach the right kind of people on social networking sites.
So let's know more about #hashtaguse
Keep your hashtags simple: With what started on Twitter in 2007 and kept everyone confused including the marketing professionals and further widening it's boundaries in 2010 introducing ‘Trending Topics’, Twitter with the help of hashtag has introduced us into a whole new world. With just a simple hash, Twitter started to categorize hashtags.
But what's an hashtag???
A word or phrase preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it.
Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable/discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time.
Whenever a user adds a hashtag to their post, it’s able to be indexed by the social network and becomes searchable/discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time.
With hashtags gaining acceptance on Twitter other social networking sites too like Facebook, Instagram, Flickr etc have joined the league and the craze to reach out to more has thus begun.
And the present scenario for marketing on Social Media is far ahead compared to the figures in 2010. But on an average, social media studies say that people still lack knowledge on the whole.
Coming back, you've got to limit your hashtag length and keep it simple. Understand that it's a keyword and not a sentence. Many who lack understanding use hashtag for every word and some end up with a hash and a long sentence which usually has no reach. The key is to either generate a hashtag or follow one.
Example: Instead of saying #Useofrighthashtags, it's better you come up with #hashtaguse. The formula is to be specific and short but if lengthy ones used, make sure they are catchy and something consumers(your audience) can easily refer to. Long hashtags hardly gain attention, they get difficult to reach and barely people tend to write the same.
Know the specifics: Reaching your specific audience must be your goal. And the right hashtag will do the work for you. If reaching people on Twitter Analytics based posts, it's always advisable to use #TwitterAnalytics rather than use separate words like #Twitter #Analytics. Using two different words might land you in a no man's land.
Know what's trending: It's always good to know what's trending on the social networking sites and keeping yourself aware will keep you in the track. If you have no idea about how to reach your posts, join the trending hashtag and be a part of the conversations. Tweet, retweet.. But make sure the hashtag you use is connected to what you are specific about and not something entirely different to what you are posting...do a little research.
For more on Twitter based hashtags try Twitonomy. This can help you find personalized hashtags that revolve around the content you post on your Twitter account.
Another game changer can be the use of RiteTag. This doesn't just show about what's trending on the social networking sites but would also guide you with using hashtags for text-based and image-based posts. Great use for Instagram.
Finally, everything you do on social media is about some research work. Keep trying but #avoid #using #such #hashtags #for #any #post. Keep them simple and specific. #LessIsMore.
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